Build a new you

Duration: 3 hours

We all need inspiration when it comes to making things new and fresh in our retail spaces. Today’s consumer has changed and has a very short attention span. Learn how to grab their attention and make an impression they will remember! This is a ‘think BIG’ training session intended to inspire new and unique ways to be YOU.

Part 1 – Look at the big picture

How does this affect the office?
Time is money!
How much does an average office spend in remakes per year?
How does this affect the patient?
The most common remakes.

Look at the big picture

Chart a new course

Part 2 – Chart a new course

The retail world is changing – how can we keep up AND stand out?
Strategies to make pretesting more enjoyable.
Shaking up the patient lounge.
New ways to improve the front desk experience.
The new look of your gallery.

Part 3 – Marketing essentials

The 7 basic principles of visual merchandising.
Become an expert in face shapes and color consultations.
How color can influence sales.
What is visual merchandising and how can it help sales?
Hands on practice with face shapes and colors.
Hands on practice with the visual merchandising basics.

Marketing essentials

Differentiating yourself from your competition is difficult even at the best of times, especially when you are already doing things in different ways. This session will inspire you to take a bigger step in standing out and being seen as something new and different – a place where your patients will want to be and buy!

To schedule the Build a new you training in your office please contact our practice whisperer.

Van Dam Vision Services (VDVS) is an optical consultant for Optometrists, with more than 26 years of optical management experience, working Wholesale, Retail and Lab/Lens manufacturing sides of the business.

Contact Us

Phone: +1 403 874 6529
Email: vandams4@gmail.com
Address: Calgary , AB . Canada

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