Only about 4% of eye care staff at optometric offices have been trained in sales, despite the fact that more than 50% of revenue comes from the gallery! We are all familiar with the traditional rules of sales: establish rapport, solve their problems, listen to their needs, and provide solutions. This session will teach you the new way of sales and will help you think about sales in a new way. Forget what you thought you knew about sales. This is how the modern sale is done.
Selling to our patients is an essential part of ensuring the success of a practice. Let’s take a new look at sales and see it as a tool for making sure your patients have what they need. ‘Sale’ doesn’t have to be a bad word!