Customer Retention

Duration: 2 hours

Successfully getting your patients to return year after year and choosing you for their eye health needs ensures a thriving practice. Creating processes and efficiencies in recalling and pre-booking patients is crucial to maintaining both your patients’ eye health as well as a healthy practice.  Communication methods have evolved from simple postcard mailings and telephone calls to the digital world. What patient communication tools are required to cut through all the other media your patient is exposed to and have them come back to you?  Are these new resources compatible with your Practice Management System?  Does pre-booking even work?  Is it worth spending all that time and effort on?  YES!  

 

Communication methods have evolved from simple postcard mailings and telephone calls to the digital world. Effective communication will ensure that your patients continue to choose you for their eye health needs and return year after year. Each process that you create and implement will determine the health of your patients, and your practice. So what communication tools are able to cut through the noise and reach your patients? How do you make these tools compatible with your Practice Management System? Should you be pre-booking?

Part 1 What is the purpose?

  • The heart of why we recall
  • The numbers behind recalling
  • How to give them a reason to come back

Part 2 Arranging appointments

  • How should your patients be recalled?
  • Phone, mail, email, text, and other options.
  • Proper phrasing.
  • Designate a specialist.
  • Come up with an Action Plan.

Part 3 Make it easy to say ‘YES’

  • Your Action Plan.
  • How to come up with a script.
  • How to direct the conversation.
  • How to tailor your responses.
  • Overcoming objections.

Part 2

Advanced tips

We all do recalls and some even pre-book their patients. Learn new ways to connect in a more meaningful way with your patients so they don’t forget about you.  Increase patient loyalty and your bottom line at the same time!

To schedule the Build a new you training in your office please contact our practice whisperer.