A good salesman is able to identify customers and understand their motivations. They can empathize with them. This section will teach you about the four major personality types: how they think, how they make decisions, and how to build rapport with them. We will also look at the demographics in our patient base and study their buying habits.
The success of a practice depends on the ability to sell to patients. This session will give you a greater understanding of how to relate to your patients as customers.